I’m Cam, Institution’s creative director. I handle the artistic and marketing vision of our clients’ campaigns, from print to web and everything in between. I’m the one who makes your marketing coherent, look amazing and drill your message straight down into your target audience’s subconscious. A solid 80% of my job is psychology: I coerce, cajole and manipulate – sometimes with careful subtlety, at other times openly and loudly. Just remember, I can hear those voices in your head and just sometimes, one of those voices is mine.