Hi, Callum from Institution here. I am currently an SEO and Website Design Executive and come from a small former mining town that goes by the name of South Elmsall. I have a huge interest in football, Formula 1 and rugby, as well as being an avid lover of video games and the world of film. But enough about myself – more about what I can do for you. The main responsibilities of my job role include being able to improve your search rankings on Google, whether that be for mobile, voice or desktop. I can also manage PPC campaigns for you on Google AdWords, as well as ensure that your ‘site health’ is as good as it can possibly be.