Watched more than TV, YouTube is a much underutilised medium for advertising. Yes, some of the big brands are using it to their advantage, but many are not. We see enormous opportunity for brand awareness and placement, especially when choosing the correct content to produce and place your adverts in front of. Some of our clients have had great success when we’ve produced YouTube specific adverts and run them in front of a highly targeted list of channels – by focusing on intent and custom audiences you can be hitting a laser focused demographic who are likely to engage and buy. Possibilities are endless with video marketing, climb above the average and ask us to look at what could be for your brand.