Defining your USP/ESP

A unique selling proposition stands you out from your competitors, so it’s vital that you find yours. Show your customers that you can give them something no-one else can. There is a lot written about this not being possible anymore. That nothing is unique. Whilst this may be true in some cases, it’s always good to dig deep to see if there are some unique traits about a client’s business. If this proves difficult, then we can adopt an approach to create an emotional selling proposition to tug at people’s heartstrings by giving them a sense of joy, anger, or love.

Emotions will help drive your potential customer to take action – one that will benefit your sales and conversion. Small differences in conversion make enormous changes in revenue.

USP- Institution Branding