This Dutch haircare brand wanted to launch to both the Spanish and English markets. The challenge was two-fold. To raise awareness of the brand and inform the trade of the products they made. Secondly, to raise awareness to consumers and drive them to the trade outlets to either purchase the product or ask for it in their local salon. Through trade and consumer advertising, we raised awareness with high impact ads in Spanish Vogue and many other similar titles. Spanish Vogue loved the campaign and its approach so much that they ran it in several insertions for free. Brochures with stunning photography were used as direct mail to help generate sales from Trade.