Over a period of 4 years Hawkshead enjoyed increased awareness and sales growth with the brand. Catalogues were far from ‘ordinary’. They told stories through images and engaged in a real and down-to-earth way. The whole look and tone that was created was one of added value, quality, and reliability...like a good friend. Full page ads ran across major titles and photo-shoots to ensure that we kept the brand at the front of people’s minds.