How an Egg Became the Most Liked Instagram Photo

The Big Picture

The egg officially surpassed the previously most liked picture, posted by reality TV star Kylie Jenner in February 2018 after the birth of her daughter, which had 18 million likes.

Why it matters

Social media is full of weird crazes and sensations. Each one shows how quickly trends can go viral or die out, depending on how they are evaluated by traditional media. The egg is captioned, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this #LikeTheEgg #EggSoldiers #EggGang.”

Between the lines

Jenner got into the fun herself, posting a video of her cooking an egg on the ground. The caption? “Take that little egg.”

What makes this more impressive is that unlike Jenner, who has a massive 21 million Instagram followers. The egg account – “world_record_egg” – is a newcomer that seems to have been created in early January. Nothing is known of its ownership, although it did actually have 2.4 million followers. Which could – and I can’t believe I am writing this make it an influencer account.

This is the second social media record set this year after Twitter got a new most retweeted tweet – however, the roles were very much different.

Yusaku Maezawa, a Japanese billionaire who is paying Elon Musk’s SpaceX for a trip to the moon, saw a tweet that offered nearly £1 million in prize money for retweets surpass a true internet phenomenon, US teen Carter Wilkerson. Back in April 2017, Wilkerson took to Twitter to plead for free chicken nuggets; his original tweet now has around 3.6 million retweets.

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