Facebook reported that there is simply too much content published on the network every single day, they need to be cautious and extremely picky about what they want to place on their users feed. They want to ensure that the content appearing on their account is what is the most relevant to the user. See how Facebook is slowly transforming into a paid marketing platform? As time goes on, this will become more evident.
Organic Reach Solution
But, how do you overcome the death of organic reach? A simple way is through your employees’ social networks, your employees’ social networks could give your brand significantly more reach when it comes to communicating with your audience.
Do your employees talk about your business on social media? Do they turn themselves onto thought leaders by creating valuable, rich pieces of content? Does your sales team drip content to stay top of mind with buyers? Do your employees reach out to their networks when your company is hiring? Here is why they should.
- 64% of sales teams that use inbound social selling reach their quotas.
- 85% of employees are hired through networking.
The most cost-effective approach for influencing sales deals and attracting top talent is to leverage the networks of your employees and sales reps.
Alternatively, you can build a community. Way back in 2017, Mark Zuckerberg announced a revised Facebook mission statement: “To give people the power to build a community and bring the world closer together.”
Facebook is going to continue to help users build communities on their social media channel. This means it will favour user conversations over brands. If brands want to join the conversation, they will most likely have to pay with Ads. But even that won’t ensure that your audience sees them. Leveraging your company’s employees on social media to amplify your message is one of the most effective marketing strategies you can implement right now.