How to Use Snapchat QR Codes for Marketing

That is a huge opportunity, but Snapchat can seem mysterious if you’ve never used it. However, its easier than it looks to use the QR codes feature. But the problem is that most businesses are just figuring out how to use Snapchat. One of the easiest ways to do that is with a Snapcode.

What is a Snapcode?

A snapcode is a scannable Snapchat QR codes that can be used on the Internet or any print media in the physical world to open content on Snapchat. Anybody with Snapchat on their phone can scan a Snapcode by opening their Snapchat app and pointing the camera at the QR codes and then pressing and holding the screen. This will take them to the website or other destinations the code represents.

You can also scan Snapchat codes from your camera roll if someone sends one to you as an attachment or if you need to test a Snapcode you just created.

How to Create your own Snapcode Image

Creating a Snapcode image to distribute on social media, the web, and print is fairly straightforward if you already have a Snapchat account.

Here are the steps:

  1. Open the Snapchat app
  2. Swipe down
  3. Tap the gear icon
  4. Next, tap Snapcodes
  5. Then, tap Create Snapcodes
  6. Enter the website URL you want people to visit
  7. Tap Create
  8. Tap to Save to Camera Roll. From there you can customise your Snapcode image with an image inside the ghost icon and you can embed the Snapcode into various marketing materials. You can read a good visual guide with examples of how to customise your image so that it still scans.

Where to Use your Snapcode

The use of Snapcodes is really only limited by your imagination. You can use them digitally or in print anywhere you want to advertise the website you have your Snapcode linked to. Here are a few suggestions:

Print your Snapcode on your business card: This will let your customers scan your business card with Snapchat to open your URL instead of having to type it in. this means less friction for your customers with Snapchat and a higher likelihood of them opening your website.

Consider running a contest with the Snapcode: You can use a Snapcode to open nearly any webpage. To get people to interact with it, consider running a contest. You could have a Snapchat that says: “ snap to win a Plan B skateboard.”

Then the Snapcode could take them to a squeeze page where they enter their information to win the specific skateboard you’re advertising. This can be a great lead generation method if you do it well.

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