Promote it on your company blog
Your company blog is the perfect place to promote your video to your loyal customer base. Talk up each new video in its own blog post, linking to it or even embedding it in the post.
Tell your email list
When you upload a new video to YouTube, send a message and link to your entire email list. If you send out a periodic email newsletter, mention your new videos in it, too.
Connect to Social Media
Mention your new videos in your tweets and status updates, and link to or embed them in the messages. Facebook, for instance, lets you embed YouTube videos in your status updates. Just paste the URL into the status update and Facebook will put the video in your News feed. Twitter doesn’t let you embed videos, but you can link to them from your tweets. And on Pinterest, you can “pin” YouTube videos to your virtual pinboards.
You also can promote your videos on social bookmarking and news sites such as Reddit ad StumbleUpon. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.
Do some old-fashioned public relations
While most companies focus their promotional efforts on the web, you shouldn’t neglect traditional public relations. This means issuing a press release when you have uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry’s trade groups, publications and blogs.
Make sure you include a video link in your press to release to help online news sources link directly from their coverage to your video on YouTube.
Advertise on YouTube
If you can afford it, you can advertise your videos on YouTube, using parent company Google’s AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay per click ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.