Why does posting often matter?
The more frequently you post on Instagram, the more likes and possibly even follows you will receive. Posting more increases engagement and also earns you more followers faster. So, if you are looking to grow your page, its important you post frequently and consistently to keep your loyal audience engaged with great content and keep your brand front of mind.
It is no secret that Instagram’s organic reach algorithm has changed massively in recent years. This makes freshness and genuine engagement with your followers more important than ever before. To combat this lack of reach, many brands have experimented with strategies ranging from posting only once per week to posting multiple times per day.
How often should you post?
In reality, you should aim to post on Instagram between one and three times per day. For example, major brands post on average around 1.5 times per day, so if you aim to follow the same rule you should do well.
While this is a general rule to follow, it may not work best for you. If you start by posting several times a day, and then slowly trail off to just a couple of posts per week, you will likely see your rate of user engagement decline. So, while it is best to post often, it is also important to be able to keep up with a consistent amount of posts. If you cannot foresee being able to keep up with multiple postings a day, then it is better to do less and stay consistent. In other words, the best amount of posts for your account is the number that you can keep up with consistently.
Another rule to follow is that of “quality over quantity.” It is always better to post less often and have higher quality photos to post than to post low quality content frequently.
Other Instagram Tips and Tricks
Also, if you upgrade your Instagram account to a business profile, Instagram will provide you with insights such as which posts were most popular, how many people you reached, impressions, where your followers are located and what times they view Instagram. All of this information can be factored into your decision as to how often to post.