Summarising Key Shifts in Graphics
Young notes that a large element of their success has been in creating visuals which quickly capture key business shifts.
“We have harnessed the power of Bloomberg’s analytics skills to bring business news to life through clear, concise data visualisations and maps, as well as using bar charts and colour to illustrate dramatic market developments.”
As you can see here the visuals are basic and to the point – but they capture the essence of each story.
And while not everyone will have access to graphic designers and tools to create visuals of their calibre, it is possible to create simple, effective visualisations of industry trends and shifts as they relate to your market. Brand them effectively, and you can tap into the same process, building your expertise and showcasing your business purpose.
Inspirational Quotes from Business Leaders
Young also notes that they have seen success in posting inspirational quotes from business leaders. Quotes are a commonly used Instagram tactic, but often, profiles will use random quotes and sayings, accompanied by pretty images, which have little to do with the actual brand.
Note here that Bloomberg is using very brand aligned quotes and images, which mot only gets attention, but also help to reinforce its broader business purpose.
Tracking the Bloomberg Data
Bloomberg’s social team also makes a key point of tracking the performance of its posts and subjects in order to double down on what sees the best response on the platform.
“We closely monitor the analytics to learn what our Instagram audience likes and wants. We know they have been gripped by the dramatic rise and fall of Bitcoin, for instance, with huge engagement on this topic.
They are also fascinated by the stories behind the world’s most successful people and the advice they have to offer, and we have seen that individuals such as Jeff Bezos, Elon Musk and Jack Ma are hugely admired by our followers.”
The key point of note here is that Bloomberg is tracking performance relative to the platform, so they are not posting the same content they would on Twitter or Facebook necessarily. In order to maximise performance, you need to tune into what your audience wants on each specific network, along with content types that perform best.