But in the same vein, there's many different ways to approach Instagram as a business, brand or organisation. To help you get started on the right foot. Here are three Instagram experiments you should consider to boost your Insta performance in 2019. These tips will help you start thinking about various ways in which you can make the most of the platform.
Repurposing UGC found on Instagram
User generated content is all the rage, and has become a bonafide way to connect with audiences on a more meaningful level. In fact, UGC based ads see up to 4x higher click through rates and a 50% drop in CPC. Audiences feel more represented when they see UGC, as it creates a greater feeling of involvement. Brands are moving away from a faceless business persona. The lines between B2C and B2B are blurring. Which is largely thanks to companies embracing UGC and making their audience part of the brand.
Instagram is one of the easiest platforms to utilise UGC to strike a chord with your followers. Take Airbnb for example; they successfully repurpose UGC by reaching out to existing customers. Through reposting their content. The accommodation marketplace reaches out to users who have tagged them directly, or used the hashtag #airbnnb, and requests permission to use the content in their owned feed.
And that is an important note – before you can repurpose UGC on Instagram, you need to make sure that you have permission from the content owner. There are certain legalities that you need to pay attention to in regards to utilising other people’s content, which is why its always important to get permission.
Making “old school” techniques fresh with Instagram Nametags
As we head into 2019, more and more “old school” business tactics are becoming things of the past, relics cast to a bygone era. Sending faxes, using landline numbers – they are all heading into the museum of how business used to be conducted. Business cards, however, still hold plenty of weight, even in this new digital world – and last year, Instagram gave them a new layer of credibility. How do you get people to click that all important “follow” button? Use Instagram Nametags, that is how.
Instagram Nametags can be particularly beneficial if you meet the majority of your client base at business and networking events. The feature enables you to create a scannable name tag code. Meaning new acquaintances can connect with via their own in app camera, taking them directly to your Instagram account.
Instagram Nametags are also customisable, meaning that you can spruce them up and get people raving about your zany designs. You can even print them out onto a regular business card and hand them over when you are networking.
Live Stream with Influencers
There is nothing quite like a popular influencer to give your brand some credibility, and 2019 looks to be just as crucial in the social media influencer world as the years that have preceded. Live video is very much in the mainstream now, and everyone loves the opportunity to watch and connect in real time.
Combine those live streams with a “personality” in your field of expertise, and you are onto a winner. Research suggests that business generate £6.50 for every £1 spent on an influencer, on average, underlining the power of teaming up with a social media celebrity.
The key here is to give the influencer a free license to do what they do best – influence people. It is not like traditional marketing, and there are no tight boundaries for which it is confined. Consumers are more clued in and like UGC, they want to see organic interactions, which is why its best to give the influencer free rein.