What are some great Facebook Marketing Techniques?

Lots of potential for new business

There are over 900 million and counting users on Facebook today.

Your existing and potential customers are already on Facebook

With such a high number of users, your current customers are already on Facebook and you can start marketing to them to strengthen your relationship with them.

Match/Exceed your competitors

Your competitors are on Facebook too. If you are not using Facebook to promote your business, you might actually be losing business to your competition.

Numbers don’t lie

51% of consumers are more likely to buy a product or brand after liking them on Facebook. 80% of consumers are more likely to try new things based on friends’ suggestions made in social media. 74% of consumers are more likely to encourage friends to try new products. Social media is becoming more influential at each phase of the connected world.

Its not that hard!

if you are just getting started utilising Facebook to promote your small business here is a quick checklist to help you create a strong social presence and build up your Facebook fan base.

So here are 5 proven techniques for building up your Facebook Page

Select a vanity URL

A vanity URL describes a custom website address you can create for your Facebook fan page. It usually looks like facebook.com/yourbusinessname instead of a default URL assigned by Facebook. Please note you will need to have at least 25 fans in order to be eligible to create a vanity URL.

Set your cover photo & profile photo

Once your business has a new fan page and a custom URL, is time to start thinking about your branding. One way to convey your brand and what it stands for is by taking full advantage of available cues: cover photo and profile photo. Think about posting imagery that helps to tell the story about your business.

Add Milestones & Key Moments

Potential customers want to conduct business with companies that they trust, one way to create trust on your fan page is by adding and highlighting important dates and events for your small business. If you can, try to make these milestones as visual as possible to help them pop hen visitors are scanning your page.

Get your customers to like your page

Timeline does not allow page owners to default the landing page on which visitors land, but that doesn’t mean you can’t encourage growth of your fan base. One way to grow the number of your fans is by providing valuable information that existing and potential customers want tat can be accessed once a user becomes a fan of your page. You can achieve this by adding a “Like Gate” that hides your content.

Engage fans with quality content

Now that you have created and customised your page its time to make sure you are posting quality information that your fans can interact with. Here are a few pointers to think about when creating content for your fan page.

  • Posting visual and timely updates increases fan engagement and also increases the virality of your Facebook Page, potentially attracting new fans.
  • Post on regular basis – try to post at least 2-3 times a week.
  • Interact with your fans by responding to posted comments and questions.
  • Don’t be afraid to be yourself and showcase your personality.
  • It is okay to ask questions.

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