The Best Content to Post on Twitter

Twitter Videos

Now, the first and most obvious piece of content that we can talk about is videos, video is a big deal on social media, but especially on Twitter. Need some proof for that? Here it is:

  • Video will account for 80% of global internet traffic by 2019
  • 82% of users watch video on Twitter
  • Twitter users who saw a branded video were 28% more likely to make a purchase than a regular web user
  • Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs

Infographics

People rarely have the time to read long drawn out articles. They want facts and information, and they want it fast. Let’s face it, many people in this day and age are visual learners. That is why it is not at all surprising that infographic are so popular.

  • Infographics are 30x more likely to be read than textual articles
  • Infographics are liked and shared 3x more than other types of content

Evergreen Content

Search Engine Watch analysed their top 10 best performing pieces of content. The results showed that besides the SEO category page, the most popular pages were all evergreen content. And its easy to see why. Evergreen articles:

  • Don’t add to the noise
  • Boost shelf life of your top content

Institution Marketing - SEO Specialists

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