If you want to rank high in Google My Business, then there are few precautions that you need to take care to get the best results. We all know that Google My Business is really beneficial for local SEO and the best part is that the service comes free of cost.
The ranking is nothing but how higher you appear when someone searches for your business niche or keywords. Therefore, in this blog, I will be talking about few tricks that will help you rank higher in the My Google Business listing. All you need to do is follow few things and you will be good to go.
You are adding all the relevant information to Google My Business Page. But there is one more thig that you must think of adding. A post can be added to your Google My Business Review. So, you can go to the posts section of the Google My Business app and write a post of around 1500 words. You can also provide the link to any page along with a picture and publish it. So, once it is published, you can view them on your Google My Business listings.
Labels help in organising the location into the groups. The locations can be searched by labels directly from the dashboard. Also, one can use labels to filter location extensions in AdWords. You can assign up to 10 unique labels in each location. The labels can be kept around 50 characters and it should not have the inclusion of any special character.
Write detailed description
In order to rank higher, you must write an in-depth description. It is not that you have to write 2000 to 3000 words long essay. But mention the description of your company in such a way that it should include all the relevant points. Local results are more driven towards how much relevant information you are providing with every search.
And those who have the accurate set of information get the preference to rank higher. Make sure that you have mentioned every necessary detail in Google My Business. This will enable the audience to know more about the business like who you are, what is your product to name a few.
Use the create website feature
The website builder tool of Google My Business Page enables you to create a website there directly. All you need to do is to sign in to your Google My Business account and you can find the option of the website on your dashboard.
Google will automatically create the website and then it will ask you to choose a theme. Once done with all the formalities, you can publish the website. It is always recommended that you should never use that website. The website built on Google My Business Page is only there for the audience if they are looking for any extra information. But it is advisable to create a website there.
Work on the backlinks of the website
Backlinks are important when it comes to Search Engine Optimisation. They are considered as the building blocks for a good SEO. And when it comes to the local SEO having backlinks does matter. It should not be the case that you are stuffing the website with numerous backlinks, albeit, the backlinks should be focused on the quality and not quantity.
When Google considers ranking the website, it in the first place takes into consideration the relevance of the website to the keywords and the number of quality backlinks. So if your website is having those, it will definitely rank higher.