Video Software Tips

When shooting and filming videos for clients at Institution Marketing we use a microphone as our input device to record audio that we attach to the person speaking to the recorder as our input device. We set the audio recorder, so it matches our cameras. This means when everything is put together it will sync together with no issues.

We used a Canon camera to capture the video footage ready to edit on the video editing software Adobe Premiere Pro that I use. Ensuring both the audio and video is filmed at the same frame rate is crucial when it comes to editing simply because they are running at the same speed otherwise a lot of tweaking will be needed because the recorded media files will be running at different speeds compared to each other.

At Institution Marketing I use the video software Adobe Premiere Pro. I use this software to edit videos for social media campaigns and videos to be used on business websites too.  The screenshot below shows the user interface when you edit videos on this software. We also use Adobe After Effects, but I mainly only use Adobe Premiere Pro. When you export a video from Adobe Premiere Pro you have plenty of options to choose from in terms of how you can export the file depending on the purpose of the video.

Using different types of information in coding and compression is essential.

Now codec is a programme that compresses data faster during transfer and it decompresses received data, a prime example of this is MP3 files and WMA files. Basically, compression is when you reduce the file size of images, video and audio but its how you compress this. For example, when you upload these files to social media platforms such as Facebook, Twitter and YouTube they compress the files. The video was compressed to be put out onto Twitter, for example, I shot the video at full 1080p high definition but the file had to be compressed to go out to Twitter on 720p.

Now there are two types of compression.

Lossless compression is when a file is compressed, the quality is the same and it can be decompressed to the original quality. An example of lossless compression is flac.

Lossy compression permanently removes data, so it can’t be decompressed back into its original format. For example, an MP3 file.

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