So, that is why we compiled this list of 10 tips to explain to you today.
Tell a Story – Instead of being overly salesy, an effective video tells a story. As the Digital Marketing Institute notes, businesses should utilise the emotive power of video by appealing to their customers’ needs and desires.
Make sure the introduction stands out – A little like how we are unlikely to click on an email if we are not inspired by the subject line, an incredible one fifth of viewers click off a video within 10 seconds if they are not interested in what they see. With this in mind, the introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
Create a Stimulating Title – By the same token, your video’s title should be stimulating and eye catching in order to grab a viewer’s attention in the first place. Furthermore, by using relevant keywords in a title, the video is likely to show up on the search engines when viewers search for the topic.
Focus on the Mission and Less on the Product – Instead of being overtly focused on the product and all its benefits, channel the message of the video into the mission of the product. A good example of this is Dove, why? Well, they are hailed as being experts in creating emotional viral videos that focus less on their product and more on their mission.
Don’t be Boring – Who wants to watch a boring video? It goes without saying, if you want your business’s video marketing campaign to be successful, create exciting and inspiring videos that can never be considered boring.
Get a Little Bit Risqué – While too much inappropriate content is unlikely to do your credibility any good, just the right amount can be good for page views – as long as it isn’t overdone.
Make it Mobile Friendly – With more and more people using mobile devices to get online, it is imperative corporate videos are mobile friendly. In fact, according to YouTube, mobile video consumption increases 100% every year! Marketing videos therefore need to be able to be downloaded and enjoyed on mobile devices.
Think about SEO – Quite simply, Google loves video content and an effective video marketing campaign should have SEO in mind. To ensure maximum SEO value from your videos, accompany the video with a well written description that is tagged with relevant keywords to help boost the videos SEO.
Educate your Audience – As the Digital Marketer Institute informs, one of the most powerful ways to implement effective video marketing is to educated viewers. Often videos that offer advice, information, tips and other informative content can be more effective than a solely promotional video.
Make the Video More Atmospheric with Music – Music is a powerful tool on video content, evoking a myriad of emotions. Don’t be afraid to use music in your videos that fits the mood of the message and crafts a more exciting and emotive video.
So, that was 10 ways you can make a well-crafted and creative promotional video for your business, keep watching for yet another 10 ways you can coming in the near future.