Why Social Media Marketing Works

So, now that that introduction is out of the way and I have hopefully grabbed your attention, I am going to go ahead and debunk a lot of things people who believe social media has no place in current marketing seem to believe. So, lets get on with it.

And that starts out with the “fad” angle, or in my opinion the most ridiculous reason that people have to say social media is not going to be useful for marketing. But yes, believe it or not, some people still believe that social media – or its use as a marketing strategy – is still just a fad waiting to fizzle out. Maybe this makes sense way back in 2007 when social media was just finding its feet. But now Facebook has reached more than 1.2 billion users, and that isn’t stopping anytime soon, oh by the way that means that they have a corporate foundation that rivals those of Apple or Google, it’s a hard argument = to defend. Users have gotten used to the idea of socially interacting online, and platforms keep evolving in new ways to maintain their interest.

Now, we move on to the next reason people say these days, and that is that the ROI of social media is hard to measure, and I’ll admit it at the moment it is, at the moment. However, there are a few ways around this currently, but in order to achieve that you need to attract a large following of people who are enthusiastic about your brand, and improving your brand’s reputation and brand awareness. These aren’t as objectively measured as on site conversions, but they can lead to far greater consumer interest, which will manifest sales.

Now, onto the last one I will talk about for today, if you want me to make a part 2, I will, but the last complaint most people have is poor targeting. Some businesses look at their own results, and use those results as a gauge of the long term potential of their campaign. But they may not realise that their strategic targeting is interfering with their results. For example, if you buy 1000 followers using some super cheap follower adding service, but only 4 or 5 of them interact with you, it could be that the remaining 995 do not belong in your demographic, so I guess what I am saying is that you should do genuine, well-researched, strategically focused campaigns, as opposed to buying followers, then you will genuinely know how to do social media marketing.

So, that was our blog on why we believe that social media marketing works, and as a social media Doncaster based agency we can vouch for it, if you don’t agree, or maybe you do, leave your comment down below, we are interested in hearing your thoughts on the subject, thank you for reading, and look forward to our next blog. Also, if you are in need of a social media Doncaster based agency don't hesitate to get in touch with us.

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