The Rise of Smart Speakers
This may be a strange one to see on a digital marketing trends list, but well, here we are. Smart speakers such as Amazon Alexa, Google Home and Apple HomePod have been making waves in the consumer technology market for the last couple of years. And consumers love them: 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.
So, how does this tie in with digital marketing? We will likely see more and more online publications embrace voice and publish audio content to these devices. They will do this in hopes of landing a spot-on listener’s “Flash Briefing”, encouraging their followers to follow daily.
Furthermore, we expect to see more ads on these platforms – after all, publications need to monetise content. Amazon, Google and Apple may very well launch their own advertising platforms for this, making it easier for companies to buy and sell ad space. Think AdWords but for Google Home.
Internet Will Catch up to TV
Research shows that internet will catch up with television in 2019 in terms of hours watched, according to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes on an average person’s internet time will be spent watching mobile video.
Social media companies will continue to integrate their services into third party applications
For example, like how Facebook and LinkedIn allow users to sign up for third party services with their accounts and share data with third party services.
We expect this trend to continue and for social platforms to become even more integrated with other services. Social media apps may start to share more user data with their audiences and create a more seamless experience across third party apps. This helps social media companies retain their dominance, gain more info about users, and provide better services for smaller websites and apps.
Live Video will Keep Growing
It is no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior – likely due to the rise of more modern streaming services.
Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticker to see a band or attend an event if they have seen a live stream or similar event online. And a further 45% of live audiences would pay to see a favourite team, athlete or performer on an online stream. Check out Fakebook’s recent Live infographic for more information on live videos growth.