Here is what they had to say: “As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.”
So, at this point you might be asking, locked accounts, what are they? Well, Twitter uses its anti-spam measures to detect unusual activity on accounts, including changes in user behaviour. These could include:
- Tweeting a large volume of unsolicited replies or mentions
- Tweeting misleading links
- If a large number of accounts block the account after mentioning them
- If an email and password combination has been posted online
These accounts may well have been created by humans initially, but the changes in their activity could suggest that they have been taken over by bots. As a result, Twitter locks these accounts and sends an email to their password. Up till now, those accounts have simply remained static, unable to be used, but still counted in follower numbers. Now, Twitter will actively remove them from the follow lists, which may see your following number reduce.
On average, Twitter says, most users will see a change of around four users in their stats, but the larger your following, the more likely you’ll see impact. While Twitter currently has 336 million monthly active users, over 1.3 billion Twitter accounts have been created on the site, and the average user has around 700 followers. Given these numbers, you could assume that around two million profiles will be removed as a result of this purge, though Twitter has told The New York Times that it is more likely in the tens of millions of accounts that will be affected. But an important note – Twitter has sought to specifically clarify that these removals will not impact their actual DAU and MAU counts.
“Locked accounts that have not reset their password in more than one month are not included in MAU or DAU. While today’s change does not affect MAU or DAU, some accounts we remove from the service as part of our ongoing commitment to a healthy public conversation have the potential to impact publicly reported metrics.”
So, what are your thoughts on the new revelation that Titter will finally be ending spammy accounts for good? Leave a comment below.