This partnership with Canarinho will capture the journey of the national team throughout the world cup tournament in Russia which will pump out content through the official Brazil football teams account @cbf_futebol. Now this content will be exclusive because it will contain behind the scenes footage of Brazil's training sessions, interviews, news updates and live broadcasts. As you may have already gathered this is all video content that is exclusive which means you can only see this content on CBF's Twitter account.
In addition to the social media content, the partnership will see Canarinho, the official mascot of the Brazilian national team, have its own Twitter emoji, which will appear whenever a user uses the #Canarinho hashtag.
“The opportunity to bring fans exclusive and quality content, showing every step of the Brazilian team in the World Cup, reinforces the role of Twitter as the place where people will accompany, in real time, everything that is relevant about the world,” Pitter Rodriguez, director of sports content partnerships for Twitter in Latin America, said.
Brazil opened its World Cup campaign with a 1-1 draw against Switzerland on Sunday, with their next match against Costa Rica on Friday.
This is a prime example which showcases social media's revolution on the global game, with exclusive content that is not shown on TV just solidify's the strong future social media has where perhaps live games can be streamed on these platforms such as Facebook, Twitter and YouTube.
Social media is now bringing the fans closer than ever before to the action on the pitch, the content is non-stop and the craving from the fans for the content is non-stop. Content is key to keeping your audience for any subject or industry you are promoting.