How Useful is Snapchat for Local Marketing?

The concept is simple: Look now or miss out entirely. Its seduction is evident in the data: Snapchatters open the app an average of 18 times per day, and contribute an average of 3.5 billion snaps per day.

For those who want their business to reach new heights, Snapchat provides billions of opportunities every single day. Yet, many local store marketers are hesitant to start snapchatting.

So, to help them understand how good it could be for their business, here is our rundown of how Snapchat can be a massive asset to their business’ development.

Create an Experience, Not Just Stories

Viewable for 24 hours, Snapchat Stories are collections of images and videos. Use them to provide personable content such as demos, fun facts, live events, special offers, teasers or testimonials that give a behind the scenes look at your business.

This authentic, uncut content shows your team as they are – not the perfectly polished Instagram photo version, helping to establish trust with followers.

Keep your stories succinct and create impact in the shortest possible time by giving viewers just a glimpse. This will not only keep their interest to watch the entire story but provide them with a reason to come in for more.

For example, NASA uses Snapchat to give followers an out of this world experience by taking them into space. It also provides followers behind the scenes tours, interviews and trivia to keep its audience engaged while educating them on various topics.

Exclusive Snapchat Promotions

Stories only last for 24 hours and Snaps disappear after they have been viewed, providing a quintessential opportunity for flash sales and promotions. In fact, Snapchatters are 68% more likely to make impulse purchases. Try promotions such as “Only 25 tickets left, order now” or “Screenshot this snap and shot it at the register for $10 off today.”

These enticements appeal to more than just discount shoppers – there is a psychological effect on the recipient. Scarcity incites urgency by its nature. If you are running a one day special or only have 100 tickets available, there is a limited supply.

Fear of missing out on an opportunity causes people to act: 56% of people feel the desire to live more extravagantly because of the content on their social networks.

Create a Call to Action

Including your website links in Snaps and Stories is one way to turn followers into potential customers. Add links to encourage newsletter signups, directs fans to products, blog posts, contact forms or additional information about your brand, allowing them to take the next step in your sales cycle.

By creating a simple landing page and using the “Auto Fill for Web View Formats,” “Snapchatters” appropriate contact information will be automatically populated, similar to Facebook’s Lead Gen Ads.

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