Utilise your own network
If someone has already joined your email list, they will most likely love to connect with you on Facebook too. Send out an email to your contact list, announcing your new page and inviting people to like your business on Facebook.
Also, remember to add social media buttons to your email footer, so your email subscribers are continually reminded of your active social channels.
Add a Follow Button on your Website
Make it far easier for your website visitors to Like your page through adding a Follow button to your website or blog. A Facebook Follow Button is a widget you can add to your website that links people from your website to your Facebook Page.
Create a Facebook Ad
Running a Facebook Ad is an easy way to get your page in front of a new relevant audience. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.
Furthermore, you can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts.
Share Helpful Content
There is a massive difference between social media and social media marketing. Give people a reason to Like your page by sharing helpful posts and driving action. Facebook is a highly visual channel, so share images and videos when you can. You can even try a Facebook Live to engage your fans.
Promote your Facebook Page offline too
Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts – anywhere it can be visible.