Growth of Instagram Stories vs Snapchat Stories
Now, to be able to understand whether Instagram Stories can overtake and beat Snapchat stories, we first need to check out the differences in growth at the beginning of Instagram Stories in comparison to Snapchat.
Well, since Instagram Stories was conceived, we have seen rapid growth. And now we are at the point where Instagram Stories has overtaken Snapchat in terms of active daily users. Snapchat currently has 191 million active daily users. Instagram Stories currently has 400 million active daily users. Now, this can be attributed to many different factors the most obvious being the fact that Instagram recently reached 1 billion monthly active users in June 2018. So, Instagram Stories has around a third of the active daily users on Instagram, whereas Snapchat of course has around 100% of its audience posting stories daily.
So, in terms of active daily users. Yes, Snapchat is currently lagging behind Instagram Stories. However, in terms of the number of users on the app. Snapchat has got a far greater amount of active daily users per user on the app.
Benefits of Instagram Stories vs Snapchat Stories
Now that we have looked at the daily active users on each platform lets look at ways that each app can outdo each other. As we know, Stories has recently linked up to IGTV this will allow people to promote their IGTV content on Stories a lot more. You can also utilise the polling stickers to increase your engagement massively. Also, you can ask your audience questions maybe about certain products, or about an event you are at.
Now, onto Snapchat Stories. Immediately, the major difference is that Snapchat Stories does not have a live video app to be linked up to so you can’t promote any live streams to another native app. However, you can in fact link up to YouTube videos or Live Streams on Snapchat. You can also link to any website or article on Snapchat no matter how many people you have. Whereas on Instagram you need a business profile for 10,000 followers.
So, now on to the part that you are all here for, hopefully. Which is our conclusion on this debate. In our opinion, Instagram Stories is better when it comes to the options you have to engage with your audience. And genuinely we believe that it will continue to grow in active daily users. So, unless Snapchat really updates its app, we will see Stories become the new Snapchat in terms of engagement and popularity. Don’t agree? Leave a comment below to discuss.