Reasons your Instagram Audience isn’t growing

It can be frustrating, and it can take up more time – and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all. In this post, I am going to tell you 3 reasons why you could be failing at growing your Instagram audience and engagement, as well as what you should do differently.

You’re not engaging with your audience

If you don’t respond to comments, your followers simply aren’t going to keep bothering to interact with you – it is called social media after all.

While the main focus of Instagram is to show off your visual story, it is still a social network. If you are devoting all your time and energy into just posting, you are not doing much to keep your audience from unfollowing you.

What you should do instead

Plain and simple – start responding to people in your posts. By engaging with people via your own content, you send a message to you, and to Instagram’s algorithm, that you are active and open to discussion, and that your comment is engaging in itself. You should seek to trigger a conversation – don’t just make vague and random comments like “Got it” or “I understand”, provide insightful comments and extend the topic.

You are not consistent

Posting more frequently generally results inn more engagement and followers. It obviously takes more time, but it is worth creating more content, and scheduling it out for consistency.

Some Instagram accounts that have plateaued in their growth believe that they have the privilege of posting less and still seeing the same engagement and followers, especially in the 5-6 digit mark, you will need to invest even more in your content to maintain it, let alone expand it. Consistency is key.

This also goes back to managing the overall appearance of your feed – be aware of how each post connects to the next one.

What you should do instead

Plan and create a posting schedule. By devoting time to creating a content calendar, you can better strategize what you will post, when you will post it and what your feed will look like. You should also ensure that your content has a single unified visual theme, sticking to relevant subjects and topics.

That doesn’t mean that you stop being excited – it is okay to surprise your viewers once in a while to keep things fresh. Just don’t go overboard.

You don’t interact with other accounts

If you want to get your name out there, you need to reach out to other Instagram accounts in your niche. This can facilitate collaborations, and enable you to build business relationships. Stop living in a bubble – the best way to grow your account is to grow the relationships you have with others.

What you should do instead

Connect and build bonds with other influencers and accounts, and make a conscious effort to expand your network. The more people you are connected with, the more likely you’ll expose your content to new groups of people that have never heard of you before.

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