We will start out by discussing how videos can help you build trust with your target audience. After all, the whole purpose of content marketing is to build trust. Emotional connections build loyalty and influence purchasing decisions. And just like emotional connections drive brand loyalty, it also helps to establish trust. You want to let the people come to you by providing them useful, as well as interesting information. And videos are a great way to do that. Part of building that trust with potential clients or customers is to not push your brand on people, but to share the emotional context of your message. Too much branding can cause people to be displeased and turned off. You can build trust through video by telling the story of your business, showing viewers your product or service.
Now, onto the next reason Facebook Video is vital to your brand, and that is videos gain more engagement. Video content is the key to great engagement. And videos are one of the best ways to get more engagement. Videos are also a great way to gain more attention and increase conversation, since videos can inform as well as entertain their viewers. People are about 10 times more likely to share, comment, embed and engage on video content compared to photos, blogs and other social posts. Next to YouTube, Facebook has become the second largest referral source for online videos. And now with Facebook’s auto play of videos and the Facebook Live feature, interaction and engagement with videos on Facebook has grown even more.
Now, onto my last reason for why Facebook Video can benefit your brand, and that is that videos appeal to mobile users. Video and mobile go well together being that people like to watch videos on the go. Since the number of smartphone users is growing, your potential audience also keeps growing as well. According to Google, smartphone users feel a sense of a personal connection to brands when they show video content or ads on their devices. We are living in the era of smartphones and social media. Many people access Facebook and video watching through their smartphones. Since people love to watch videos on the go, there is no doubt that the video audience on mobile devices will continue to grow in the future.