Firstly you need to make sure that your website is optimised to make content easier to share on Pinterest. When visitors share your website content on Pinterest this catapults your exposure to your target audiences because Pinterest has a massive engine of content sitting there waiting to be viewed! Now in order to do this, you will need to apply the Pin-it button. Now don't just force the Pinned image on the page of your website, you need to ensure that the image dimensions are correct and stand out to the user with immaculate image content, this is because of Pinterest is highly visual.
Specific Plugins and Tools
You will need to use automation tools optimise your Pinterest strategy. Because of the automation tools you will save shed loads of time & energy. You can set up your pins to schedule for the month and let your magic run wild. However, you will need to keep on top of it and keep adding fresh content in order to keep your brand's social media presence energetic, fresh and creative.
Creating Pinterest Specific Images
Another effective strategy is to transform existing blog content into Pin-worthy image content that appeals to Pinterest’s demographics. End of the day If you have a blog post that hasn’t gotten much traction or that you just fell short of your target then why not repurpose it? Pinterest, as well as a social media platform it is also a search engine so creating content to distribute on Pinterest, is opening the gates to success. Remember get creative, get serious and craft a fantastic Pinterest campaign that will cater to its unique audiences.
Above all, Pinterest is a search engine. So creating content that is already trending on Pinterest, is a sure-fire way to get your posts seen. Stay on top of what’s trending on the platform and, if you’re serious about your Pinterest Strategy, create content that caters to its unique audience.
Metadata and Keywords
You must ensure you apply a meta title or an SEO title as we call it and add a description of your images on the content just to pinpoint the accuracy of relevance from your website. This so you don't lose crucial details about your content and by adding a meta title and description this makes sure that it doesn't happen.
Still, it’s important to make sure to include a meta title and description of images on your content just to be sure they’re accurately labelled when they are shared from your site. You don’t want to lose the important details about your content, and having control of the meta title and descriptions can make sure that doesn’t happen. When you are adding the descriptions they need to be keyword dense which targets your audience. When you have set up boards on Pinterest and you are optimising an image description you will need to make sure that it matches the aesthetics of the posts on your board. Take time to do keyword research and SEO research in your industry and insert these phrases into descriptions, tags and captions in order to make your boards more accessible for people in your niche. Pinterest is a great platform to share content ideas, products, services and your expertise in a niche industry. So don't make this a missed opportunity!
Just like on any social media channel, the key to success is knowing your audience, Pinterest creates a strong platform to see what your audience is viewing on a daily, weekly and monthly basis. Pinterest relies heavily on evergreen content, this is why you need to find a perfect balance of fresh new content and evergreen content in order to stay flexible with audience behaviour.