But merely adding images into your social media strategy is not good enough. If the images you use aren’t selected and designed with your audience in mind, you will be missing out on a chance to use clickable social media shareables to generate brand awareness and traffic. Here are some tips to help ensure your visuals work top help maximise your efforts.
Be Relevant – Your audience wants content that they can relate to. They followed you because you offer them something that they can connect to or need, and all of your content should be subsequently reflect this.
For example, a travel blog’s audience will expect content related to travel – so if the blog starts sharing images or tips related to home improvement, there’s a good chance followers will scroll right past. So, ensure that your content is relevant to your audience, and helps them solve their problems, or fulfils a need, they will need to be more entertaining, or creating something inspiring like an image quote that will, resonate with your audience.
Use a Strong CTA – Even if you have eye-catching, shareable content, it won’t do you any good if your audience does not know what they need to do with it. Pictures and infographics can be great for catching attention, but they do not always inspire action by themselves.
Don’t be afraid to be direct with your audience, and tell them what you want them to do. You can use the image description to tell them to visit your website, ask a question or enter a competition. Getting your audience to understand what you want them to do with your piece of content is a massive step in the right direction.
Remember Each Platform is Different – Each social media platform has a different design, and as a result, your images will need to be optimised accordingly for each one. Once you know where your audience is on social media, you can get acquainted with the look and feel of the images there. So, for example a post on Instagram you can utilise lots of hashtags and can upload a higher res image, as well as have more of a description, whereas if you wanted to do the post on Twitter then you will need to shorten down the text, and upload a smaller sized image as well.