Crafting the Perfect Pinterest Profile

Your Business Profile Name

Make sure that you use a keyword conscious business name with which your customers and prospects will be familiar. Although you do not have a limit your Profile Name, there is a 37-character cut off. If you have trouble working within the constraints, think of using a memorable abbreviation.

Description of why you are using Pinterest for Business

Note why you are using Pinterest for business with a collection of keyword conscious words. You are limited to 160 characters to be interesting and to the point with your description.

Business Profile Picture

Whether you upload your smiling face, a person using your product or service or just a logo, make sure you use a 160pxx160px unique graphic or photo to humanise your brand.

Company Website & Social Accounts

There are only three places that you can list on your Pinterest profile site that will link your business: your website, Twitter and Facebook pages, so make sure to use them. Make sure you engage the website verification process to receive a check next to your site, adding to your company’s legitimacy.

Board Name

Describe each board with keywords searched for by your customers. You can use up to 100 characters to name your board; however, your visual limit is capped at 26 characters.

Board Description

Use customer centric descriptions of each Pinterest board in the 500-character space provided. Research indicates that a 200-300 keyword conscious description for more views and repins.

Board Cover Photo

Select and use the best visual pin as your cover photo. Update your cover photos regularly to keep makes your content feel “fresher” than it really is.

Important Boards

Drag and drop your most important boards to the top row of your page to make sure your readers see them. Place the most important board in the middle. If you are just staring with Pinterest for business, make sure to have at least 5 boards with at least 10 pins on each board. Look too increase your board count to over 25 boards over the next 6 months. If you are not sure you can populate that amount off boards, then create an editorial calendar to help you plan your content strategy.

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