Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed out search terms become less popular, it is going to get more and more important to start making those adjustments. So, here are a few ways that the rise of voice search will shape the future of SEO.
Use of Natural Speech Patterns in Voice Search
Most people don’t type the way that they speak, especially when it comes to searching for something online. Think about it, when you’re searching for something through typing, you tend to use shorthand. When you speak, you are far more likely to just ask the entire question. Because of this, it is growing more and more important for voice search and SEO to pick up on users’ natural speech patterns.
As the programming behind voice search becomes more and more refined – in 2012 the word error rate was way over 20%, but now it is as low as 8% - it is getting much better at picking up our speech quirks. This means that marketers interested in voice search SEO will need to reflect this in their strategies.
One great way to do this is using voice search query research tools like Rank Tracker. This tool lets you type in keywords with wildcards to help you develop language that will better reflect the natural speech patterns of voice search users.
You should also consider your online content in the context of voice search. To boost your search rankings, it is important that you incorporate natural speech in your content. Consider using a more conversational tone to pick up on the nuances of everyday language.
In a similar vein, short tail keywords are quickly becoming less relevant when considering the natural phrases people tend to use in voice searches. And with 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it is getting more important than ever before to ensure that you are using the right keywords to capture voice searches.
As voice search gets more popular, it is growing more important to use conversational, long tail keywords that will boost your SEO. These tend to be longer and involve very specific keyword phrases that are used by people closer to the point of purchasing something. Because of this, you should have keywords that describe your product features and benefits as detailed as possible and involve proper phrases or sentences.
For example, if you were to sell classic furniture, the short keyword “furniture” probably won’t be too helpful to capture people using voice search. Instead, you should use keywords like “modern art deco-inspired low sofa” to better reflect what your potential customers are looking for.
Greater Emphasis on Mobile
The huge popularity of mobile devices is pretty old news at this point. However, with the emergence of voice search, mobile is becoming even more important. With over half of all search queries coming from mobile, marketers are focusing on it in the context of voice search to boost their SEO.
In this day and age, the best marketers understand that mobile has to come first in this day and age. And since most voice searches are done on the go via smartphones, this means that you need to make sure your content is optimised for mobile devices in order for it to appear higher on voice search rankings.
The best way to do this is by taking Google’s mobile friendly test, which will let you know if your web page will rank in mobile search. You should also ensure that all of your resources are crawlable, avoid Flash since it is not supported by most mobile browsers, and optimise your load time by compressing imagery. This way, when someone asks their smartphone a question related to your content, your web page will pop up to the top of the list.