Boosting Your Posts
Since Facebook took over Instagram back in 2012, there have been worries going around that the social platform would end up becoming a pay-to-play site like Facebook. Almost 5 years down the line, we are starting to see a decrease in organic reach...
There's no need to worry for the time being though as Instagram's story feature allows you to connect effectively with your followers for free. They even let brands add swipe up links to their stories so that they can gain an increase in click-through rates to their site.
Although, if you want to maintain a high reach and engagement within the year, you'll want to get involved with Instagram advertising.
The good news is that organic reach won't disappear in 2018, but it will become harder to achieve a high level of engagement without any support from paid ads or a strategy. Many of the influencers currently on Instagram are already starting to promote some of their content so that their engagement will remain high throughout the year.
If you want to stay ahead of the game this year, I would suggest spending some time and a bit of money into advertising to help keep up your engagement.
Your Profile Will Become Like a Second Homepage
As more and more businesses choose to add Instagram to their social media artillery, there is becoming a need to be viewed as the best aesthetically pleasing page on the platform. In 2018 you'll find that your Instagram feed will become just as important as your website's homepage, so having a key theme run through all your content, is key to appealing to your target audience and giving them the wow factor.
With each coming year, more and more people are using Instagram for search brands than they are doing via Google, so you can see why it is important that your business stands out amongst the crowd and sea of potential.
Tip: try sitting down with your team, or on your own, and coming up with a strategy for planning out your feed. This will make sure that you stick to your chosen aesthetics and appeal to a wider audience.
This type of marketing has boomed in popularity, because of this you won't need to have millions of followers or money for that matter, to take advantage of this trend. This is due to 'micro-influencer marketing' taking over.
This is when someone who has a somewhat significant but not a huge following (between 1,000 – 100,000) shares and/or talks about your products/services on their feed. Some businesses gain this type of marketing by sending out free products or trials of services to a few smaller accounts who are interested in things similar to their business. The user gains free stuff and the business/company gains engagement and free advertising.
2018 has only just begun but we are already starting to see different trends and marketing ideas flood the feeds of Instagram. Make sure you keep an eye on any changing trends and jump on board with any new ideas that pass your way. Think outside the box and trial different marketing methods and find which methods work best for your business.