As a professional copywriter, there was a lot of new twists and turns to tackle transitioning from a freelance writer in my own home to an office. Here are seven things I have learned that helped me to adapt to the workplace.
1. There will be rules.
Whatever you have worked to before, there will be new rules to adhere to in your content marketing creation. Depending on where you have gone to work this will change; in my case, as a copywriter at Institution Marketing I have a different style guide for every individual client & this has resulted in my writing style evolving quickly to become quite adaptive for multiple industries.
What’s a style guide? It is a document that sets a brand outline for your writing. It can include anything from technical specifications such as font style, text size and banned words to specifications on style, tone and target audience.
2. It is not all fun & games
It is essential to understand your target audience and your client. It is very likely you will have some dry writing to do for industries you are not particularly interested in. Get involved, make yourself interested. Do your research and apply yourself to the challenge of making it work but remember, the client’s needs are what matters, not what you think about the quality of the writing. Sometimes, we just have to let it go.
To help yourself get through these stages, write something personal on the side after work. Do something creative and flex that writing muscle, so you stay at the top of your game.
3. Develop a thick skin
Remember, you need to be able to take feedback and critique. Disengage yourself from the work once you have handed it over to the client; It's not personal, it's just business. If you get feedback on changes, work them in unless it compromises the overall integrity of the work or is something you absolutely do not want going out under your business name.
Especially in SEO Copywriting, this can be essential. Your clients may not understand why ‘web design Doncaster’, 'social media Doncaster' or 'Doncaster copywriting' is vital to get the blog and website showing up on Google; it is your job to explain and try to convince them.
That’s all for now, but we shall be back again soon with part two of how to survive copywriting for digital marketing as a creative writer.