Online Reviews Drive Customers
Did you know that 63% of consumers use a search engine to either find or read online reviews, furthermore a further 54% of people will also visit the businesses website after reading positive reviews. And lastly, 37% of consumers go directly to a review site to find or read online reviews.
Online Reviews Build Trust
84% of people trust online reviews as much as a personal recommendation, whilst another 87% of people say that a business need a rating of 3-5 stars before they will consider using them and another 90% of consumers will make up their mind on whether they can trust a business or not after reading 10 reviews or less. Furthermore, a good 68% of consumers will form an opinion by reading between 1 & 6 reviews, and another 59% of consumers look at between 2 & 3 review sites before they decide about a business. Lastly, a good 68% of consumers trust reviews more when they see both good and bad scores.
You Have to Ask
Did you know that if you ask a consumer to leave a reviews 7 out of 10 consumers usually will, as well as a further 50% of consumers have been asked to leave a review and actually left a review.
Online Reviews Increase Sales
Did you know that 78% of buyers who read reviews were satisfied with their final purchase, as well as another 31% of customers spent more when a business has excellent reviews. On average a 1 star increase on Yelp can lead to a 5-9% increase in a business’s revenue. Lastly, on average 1 negative review can cost you at least 20 customers.