If your business sells chocolate products then you probably already understand this, but for the rest of us who do not, you should probably create some sort of Easter promotion for your holiday marketing. Over the Easter holidays social media platforms will have a lot more activity on them, so you should play this to your advantage and set up some advertisements before everybody goes back to school/work. By boosting a few advertisements on your social media, you can exploit the activity boost and achieve more reach on your posts. Simple posting slightly more content this Easter weekend can see advantages too, as with more activity you will see more reach, but if you really want to see larger improvement, it is worth advertising now.
If you look on your personal social media account, you will probably notice that the majority of bigger companies will be posting Easter-appropriate content. This may seem cheesy and may feel like you are just jumping on the bandwagon, but if you post content that is relevant to easter, you will be likely to see more engagement with it. Consumers love celebrating holidays, and if you have an Easter-themed holiday marketing campaign, it can really benefit your business.
Christmas campaigns produce massive amounts of sales for companies that do it properly, but even with a few Easter-themed social media posts, you can gain engagement and awareness of your business. Cheesy wordplay works well, and if you are feeling lucky, you could even attempt a viral holiday marketing campaign this easter. Even posting a simple ‘Happy Easter from’ your business can humanise your company and make you appear more trustworthy to potential customers. There is no limit to what you can do, just don’t go overboard unless you feel that it could genuinely benefit your business.
As mentioned earlier, anybody who uses social media for their business will be posting about Easter, and if your target audience resides within a competitive market, your best option is to use an Angle. By using an angle for your Easter posts, you can really stand out from the crowd and be seen as more memorable by your target marketing. This could be as simple as temporarily changing your company logo to be Easter egg shaped for the duration of easter, or you could create some fancy and unique easter graphics; it is up to you. However, it is worth being unique if you want the attention on your business.