The first tip to ensuring you can lower your website bounce rate is to have a polished and professional logo and make sure that it links to the home page. Your logo is an important part of your brand so you need to make sure it features prominently on your website, you must make sure that the image is a high-resolution image that doesn’t appear blurry when you add it to your website otherwise it will not look very professional.
You must make sure that you place the logo somewhere easy to see on your website otherwise what is the point in having it on. A good tip when adding your logo to your site is to make sure that it links back to your website, this is so that customers don’t get frustrated with your website and it will be easy for them navigate from page to page. My next tip for ensuring your website design is up to scratch is to use intuitive navigation. Primary navigational options when thinking about good web design are typically used in a horizontal menu along the top of the website.
However, that simply is not enough offer your audience a secondary navigation option either underneath the primary navigation bar or alternatively on the left-hand margin of the site, known as the sidebar. A really crucial web design consideration is mobile website design and you must ensure that your menus for mobile are easy to use and navigate. Why is having multiple navigation options so important you ask? Having confusing navigation layouts will result in your audience getting frustrated with your layout and eventually will end up quitting your page as opposed to trying to figure it out, you, therefore, want to make it as simple as possible for your audience to "get from A-B".A good way to ensure this is to put your more relevant pages into your primary menu, whilst less relevant pages that aren’t as relevant to your primary information as the pages in your primary menu can go in a secondary menu in the sidebar or footer.
The next tip to ensuring good quality website design is to get rid of clutter. This is basic really, make sure the call to action on your page is visible and clearly stand out, this is because we want people to click on the call to action button.
Another tip is to make sure that you do not have conflicting images on the website, after a certain amount of images your audience’s brain will just stop processing the important information and just shut off. You need to make sure that pages don’t have competing calls to action or visual clutter (lots of images) that will draw the visitor’s eyes away from the most important part of the web page. Another tip to streamlining your pages is to keep paragraphs short, on most websites a single paragraph should be no more than five to six lines.
My next tip to help you with your website design is to use colour strategically. Using a mostly neutral colour palette can help your site project an elegant, clean and modern appearance. Applying small dashes of colour for headlines or key graphics will help guide visitors to your most important content, it is also important to use a colour palette that complements your logo and is consistent with your other marketing materials.
The next tip is to invest in good professional photography. Website visitors can sniff out generic photos in a second which means they’ll be left with a generic impression of your company. To avoid this I strongly recommend that you either invest in professional photography or purchase professional stock photos, this is because good photographs “draw the eye” providing an emotional connection to the written content alongside the photo.
If you want to draw attention to a particular piece of content or a signup button, include a photo of a person looking at the content, we are immediately drawn to faces of other humans and when we see that face looking at something, our eyes are immediately drawn there as well.
The final tip I will share with you today is to design EVERY page as a landing page. Most websites have a design that assumes a user enters through the home page and navigates into the site, the reality though is that the majority of visits to most sites begin on a page that is not the home page. Therefore you need to design the site in such a way that whatever page a visitor lands on, key information is there.
BONUS TIP – Choose fonts that are easy to read across devices and browsers. When choosing fonts, keep in mind that people won’ just be looking at your website through a PC or Laptop, they will also be looking at it through a mobile phone or tablet, some large scale font may read well on a computer but they could render or scale horribly when on a mobile device, therefore losing the desired look and feel.
The best way to ensure this does not happen is to use no more than two font families in order to ensure fast loading time. If you are using a fixed width design, use a font size that allows a maximum of 15 to 20 words per line, if you’re using a fluid design then use a font size that allows 15 to 20 words per line at 900 to 1000 pixels wide.
So there are some tips to improving your website design, I hope you find this information useful and take it on board when you next have to create a website.
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