Did you know there are over 1 billion websites created to date?
Making sure your website stands out from the crowd is key when trying to obtain a higher click-through rate, which in turn could increase your clientele and the amount of online sales made through your website. Although an embossed website may look professional, this does not mean that your business can benefit from this. A website needs all its components to work not just its aesthetics. A well-built website will generate better customer traffic and can increase your customer conversions.
Navigation – having an easy to follow navigation system will make it much easier for your target market to manage their way through your website. This enables them to access information easier and leaves them with a good impression of your business, as this will show your company as organised.
Content – this is a simple act although you would be surprised how many people don't get their content to a T! Having content on your website that is all relevant to your business and/or products, is key to good brand position and promise.
The amount of audience is not going to be interested and may click off your web page. Making the message short and to the point will make it much easier on the eyes, and will make the information easier for your readers to remember.
A web designer based in Doncaster Institution Marketing are proud to help local companies grow. With the right CMS you will be able to organise and make use of the space on each page of your website. They will usually add a few images related to your content for better aesthetics. Our real skill is getting your website to the top of google and that means a great deal of hard work, but it is worth it in the long run, imagine being placed and found above your competitors every time someone searches for your product or service - if that sounds like something you would like help achieving please get in touch with our Doncaster based studio - web design Doncaster - contact us.
Brand Consistency – If your business/company has a logo, here's where you can put it to use! Having your logo placed appropriately on each of your website's pages and menus, will keep your site consistent and looking professional. If you send out letters, emails, flyers etc. to your customers/clients that include your companies logo, then having a website with your brand logo carried over will make your users feel more comfortable and trusting of your website.
Aesthetics – As I stated previously, the looks of the website are not as important as the technical side of things. But having a plain website won't bring in a lot of customers either... After making sure your website works and runs smoothly, comes the fun part. Choosing your website's theme and colours.
Making sure the themes you choose, or a web designer chooses, for your website is an important part as this will affect how people view your business. Spend time choosing appropriate themes that compliment each other and preferably relate to your companies logo.
Want to know more about web design Doncaster - please get in touch, we are helping many local companies to grow their online presence and increase their orders and new business enquiries. Web design Doncaster trade as Institution Marketing Ltd and are known around Doncaster as an affordable and highly competent web design and digital marketing agency. We love to help local companies grow and always try to produce a good ROI for our clients.