Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. Twitter business pages are an integral way to build meaningful connections with your audience. In fact, 85 percent of followers feel more connected with businesses after following them on Twitter. And roughly two thirds of people have discovered a new small business or medium sized business on Twitter.

Whether you have a business page or are thinking about creating one, read these tips and best practices to make sure you’re getting the most out of Twitter.

With a Twitter business page, brands can build meaningful connections with a relevant and engaged audience. Businesses can tap into Twitter in order to:

Expand their reach
Connect with new and existing customers, brand advocates, and influencers to reach new potential customers
Discover what is happening right now in the community
Discover what is happening right now around the world
Discover what is happening right now in a given industry
Provide efficient customer service by quickly responding to support queries and simultaneously developing a great reputation
Increase their brand awareness, by regularly engaging with followers & using Twitter ads

Here are a few Twitter statistics for small or medium sized businesses:

The average user follows at least five businesses
85% of followers feel more connected with businesses after following them
94% of customers plan to purchase from the small or medium size businesses they follow on twitter
69% of people purchased from a small or medium size business because of something they saw on Twitter
65.8% of US companies used Twitter for marketing purposes in 201
77% of Twitter users feel more positively about brands that respond to their tweets
More than half of Twitter users say they have purchased a product they first learned about on Twitter
Around 79% of users recommend brands they follow on Twitter
85% of small – or medium-size business Twitter users said it’s important that businesses provide customer support on Twitter
66% of people discover new small businesses and medium-sized businesses

Establish your brand:

Customise your brand page with a header, profile and background image
Make sure your branding on Twitter is consistent with your branding everywhere else

Use the correct image size and file format

Your profile picture should be 400 x 400 pixels
The image will be resized to fit if not
Your header image should be 1500 x 1500 pixels
On a mobile device, it will be cropped to a 2:1 aspect ratio
Upload a JPG or PNG file
Use the full 140 characters in your bio

Take advantage of the full character count to explain who you are
Don’t forget to use hashtags and add a link to your website
Create a Content Strategy

Develop an editorial calendar too stay on top of tweets
The calendar should include: interaction with customers, event or product announcements and blog posts
Don’t feel the need to use all 140 characters for Tweets, as research shows short tweets around 65 characters can increase engagement

Show your brand’s personality:
Post useful content that demonstrates what you’re all about
Make sure you balance original tweets with retweets and replies so followers can really get to know you

Add photos
Add images to tweets to create more of an impact
Tweets with images get an average of 35% more engagement than tweets without image

Schedule tweets
To help keep your feed rolling week after week, schedule posts with tools like Hootsuite, TweetDeck, Buffer, CoTweet and SocialOomph

Shorten links
Make a long URL shorter with tools such as,, TinyURL and

Use Hashtags
These give posts a keyword people can easily search
Make sure hashtags are relevant to your brand, services, and products
Check first to see if the hashtag has been used before
Try a tool like to find the right hashtag to use

Identify Relevant Keywords
Use Google Keyword Planner to choose popular keywords related to your post

Make time for analytics

Check out Twitter Analytics for two weeks’ worth of data on your tweets.
Or track tweets with analytics tools such as Hootsuite, TweetStats, Buffer and Tweetreach

Promote your Twitter Handle
Feature your Twitter handle on your Website, Marketing Materials and Email Signature

Respond Quickly
Twitter is fast paced and followers expect fast feedback
Reply to customer service requests and questions asap

Lastly, seek out relevant users and then follow and engage with them. Your business’ Twitter page can help amplify your brand, connect with influencers and customers, demonstrate your personality and help retain loyal repeat customers. Follow these tips to get started.

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