The major marketing scheme of this app based social media platform, is that of teens – 22 year old's who are looking for a fun and interesting way to communicate with each other. Some of the tools within the app may not suit what your business is looking for in a marketing plan.
Snapchat now has over 100 million active users with over 700 million video clips and photos being sent each day. Without a doubt, Snapchat has a large scale audience just sitting there waiting to have advertisements shoved in front of their noses, but careful planning and management needs to be considered if you are to take this path. With your posts only being available to your audience for a period of 24 hours and only being able to be viewed a handful of times by each user, Snapchat makes it difficult to track and monitor anything that may affect your SEO.
One of the main concerns with advertising through the use of Snapchat, is the fact that the platform doesn’t allow you to target your audience... this is a real shame as this factor would help businesses drastically improve their SEO through the use of the app. There are certain markets out there that require their ads to be targeted to specific audiences who will not be able to use Snapchat to their full advantage. When deciding whether Snapchat is right for your marketing plans, keep the above in mind.
The platform has another disadvantage in the form of how it showcases others content. The content that you post, as stated earlier, will only last 24 hours before it disappears. This can cause issues if you are wanting your business to reach a wider audience, you need to reupload your ad every 24 hours to keep your business in the limelight for longer. This can be a hassle so dedicating this task to one or two select people at your place of work, would most likely be the best option to keep your campaign running.
The display of the ad may also be a cause for concern due to its placement within the app. Snapchat tends to display all the ads within the recent updates section of the app and this is the same place where other public post goes. This means that users who view this section will have a good chance of skipping over your ad to get to the videos and images they want to see.
So should you use Snapchat for marketing your business?
All that being said, Snapchat makes for a great way to interact with your audience on a more personal level, giving them chance to see how your business works on the inside (behind the scenes views) and gets them learning more about what you do. Some businesses may benefit from the platform such as teen fashion and hair and makeup businesses, as all or at least part of their audience is based within the age range of people who are more likely to use Snapchat, from teens-22 year old's.
So unless your business is trying to appeal to a younger audience, Snapchat might not be the best way to improve your SEO and sales.