Any marketer out there of any kind has heard the saying ‘content is king’ at one stage in their marketing experience. Keeping your content at a high quality is a requirement if you would like your business to succeed on social media. Increasing your follow count can match with this because the better your content, the more followers you will gain from posting. The idea is to make the content so good that even people who don’t use Snapchat will make an account and add you to see what is going on. There is also a good chance if they follow you on every other social media, that they will also follow you on Snapchat.

Snapchat offers many companies the opportunity to interact with your customers and new consumers on a personal level by allowing you to show them many different things behind the scene. By using Snapchat, you can even tease customers with new products and create a hype around their release, therefore attracting more sales. In my personal opinion, I think this is the best platform to release products due to it allowing you use images and videos. This approach naturally allows you to gain more engagement, instead of a bunch of text and a plain photo on your typical social media, like the likes of Facebook and Twitter.

Other than just using images for your Snapchat, it gives you the feature of uploading a 10-second video clip. Your business can use this videos to a huge advantage, here are a few ways you can use the video feature. You can use this feature for, sharing new products, showing tutorials or even showing them what the shop looks like behind the counter, the opportunities are endless! Unlike Facebook, Twitter or Instagram, your snaps can only be seen for a limited amount of time, after this time, the snap disappears for good and can’t be seen again. So, this means your video quality doesn’t have to be perfect and it can be quick and easy to make.

Snapchat is perfect for uploading real time video because it can give the audience direct access to the live events you are hosting. You can use it for plenty of different events like, product launches, shows you go to or even to mark customers who come in and out of the shop. Real time video on Snapchat is quick and easy due to the video disappearing within seconds. You can also use this feature to create a so-called real time ‘vlog’. A vlog is a video blog which documents what you are doing in your day and can be a really good insight for customers to see what you do in your normal day.

A great way to gain brand promotion is to partner with social media influencers on Snapchat. This can help you gain brand awareness and reach, which generally leads to more sales. By partnering with influencers, you can spread awareness to a potentially whole new demographic which will be hard to reach through the traditional media techniques. Also, keep in mind that the influencers who use Snapchat will be very skilled and creative with that snaps that they do, therefore enhancing your brand's voice and personality.

Snapchat is vastly growing and isn’t looking likely to stop, with hundreds of millions of daily users and a company using this app, why do you not jump on the bandwagon too. With it offering you and your business free advertising, for me it is a no-brainer, what are you waiting for, go and download it! Will you be downloading Snapchat? Drop a comment down below on your thoughts.

Institution Marketing-SEO Specialist


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