That’s what I said when Twitter was first introduced in 2006. Embarrassing, I know. But, in my defence, that was before I was a digital marketer. Regardless, I’m now eating my words, because Twitter has become my favourite social media site for marketing. And I will be using the word “tweet” quite a lot in this article.

You probably know by now that your brand could benefit from being on Twitter, especially when it comes to providing customer service. But maybe you are doing what I did – putting it off as long as possible. Even after I realised Twitter wasn’t going anywhere and that I needed to get on the bandwagon, I waited for a very long time to join. I was intimidated by how different this network was. I didn’t fully understand it, and I had no idea how to build a following on it. Now, however I want you to help you build your following now.

1.Tweet Often – The shelf life of a tweet is only a matter of minutes. Moz’s research indicates that original tweets only last in the feed for a maximum of 18 minutes. That means it will mostly just be seen by people who are on Twitter within those 18 minutes. Not long, right?That is why people tweet so often throughout the day, they want to reach more people. According to CoSchedule’s research, gathered from several industry leaders, the golden number for tweets per day is around 15.

That is a lot of tweeting.Don’t panic though – you don’t have to create 15 new tweets each day.

There are ways to repurpose your best content, and you can start smaller and work your way up.

2.Time Your Tweets – Rather than tweet whenever you think about it, time your tweets strategically to reach the most people possible. Coschedule published a great article on the best days and times to post for every social channel – but you can’t automatically assume these times will work for you too. Every audience is a little different – for example, B2C and B2B businesses will have different “best posting times.”Just like with any social platform, you have to test and experiment.

I recommend posting at the same times for a couple of weeks to a month. Then switch the times to another recommended time slot, and post at that same time every day for the next couple of weeks or month. At the end of your experiment, you can look through your Twitter analytics to see which time slots got the most impressions, followers, retweets etc.Even after you’ve found a few winning times, you aren’t bound to them.

You may find that the time changes during certain seasons or holidays. It is perfect to change your posting time whenever you need to. And it’s a wide idea to continue experimenting with other days and times here and there to make sure you’re still using he best time slot for you.

3.Use Hashtags Wisely – Hashtags can give you a serious engagement boost – if you use them right. They enable you to reach people outside your own network who are already interested in your industry, product, or service.

Fast Hashtag Facts from Buffer
Tweets with hashtags get 2x more engagement than tweets without.
Tweets with one or more hashtag are 55% more likely to be retweeted.
When you use more than two hashtags, your engagement actually drops by an average of 17%.

Choosing Hashtags
Not sure which hashtags to use? Search for influencers in your industry on Twitter to see what tags they’re using. Make a list, then plug them into the handy tool Hashtagify. This tool will show you related hashtags, how closely they relate to the search term, how often the related tags are used on social media, the top influencers using the searched hashtag, and recent tweets using it. You can see even more analytics on a paid plan.

For example, when I search #baking, this is what Hashtagify shows. When you hover over the related terms, you can see more information about them. You can then choose which hashtags are most relevant to you and begin testing them. If a tweet with one or two of them gets more engagement than usual, make a few more tweets with the same hashtags to see if they are the reason why.

If so, you’ve found some winners. The more you experiment, the more you’ll see which hashtags work for you and which don’t. Hashtagify gives you great suggestion to start with.

So, that was my blog on the best ways to gain followers without paying, I hope this was informative and you enjoyed it.

Institution Marketing - SEO Specialists

August 30, 2017


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