Let’s focus in this article on the benefits for people who are looking for new customers, for business owners, account managers, business development managers and anyone else who is in sales, these are the benefits LinkedIn can bring you:

Identifying the right people at a customer or prospect

Receiving Introductions or Referrals to prospects via the introductions tool or outside LinkedIn via a Magic Mail

Receiving referrals too other departments at current customers, prospects or other contacts

Discovering the relationships between your colleagues from the same and other departments and prospects, this could help you avoid the painful situation where a sales person from the same company calls the same prospect or customer without knowing that their colleagues from the same or different department is already in touch with them

Discovering the relationships between customers, prospects and other contacts

Discovering information about prospects and customers which makes the conversations online and offline easier

Maintaining relationships with current customers such as personal contacts, discussions in groups and answering questions in answers

Visibility for you as a sales person and your organisation and personal branding your profile not only on LinkedIn, but also in the search engines like Google, contributions in Answers and Discussions will also aid you

Make yourself be perceived as a LinkedIn expert, contribute in Answers, discussions and come up with expert points

Word of mouth publicity, receiving recommendations and people talking about you is one of the very best things to happen for you on LinkedIn

Gaining recommendations, this is because they are visible to customers and prospects and a written recommendation written by other people which can’t be modified by you, gives people a strong impression.

Picking up trends in the marketplace, discussions in groups of your customers and in your groups of peers

Finding the right groups and organisations to be members of both online and offline via the profiles of people from your network

Getting notifications when someone changes jobs, why? Well, this can be used as a trigger to contact them to see if you can be a supplier to their new organisation

Getting notifications when your customers link with sales reps from a company that offers the same products or services as yours

I hope this blog was informative and you learnt something today, if you are ever in need of any LinkedIn training or to be shown how to create an expert LinkedIn profile then contact Institution Marketing today at 01302 590 050 or visit our website.

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