Of course, your content plays a huge role in the practice of SEO, but it’s the quantity as well as quality that really counts! Making sure your content is of a high quality will help you gain more engagement, but having a frequent amount of content will drastically help to improve your SEO within Google's search fields. Content that is especially rich in your desired keywords will help your business show up more within specific search results.

Back Links

A back link is basically the link that you use to be brought to another page. Try to connect with other similar businesses around your area of expertise and do a back link trade. This way both you and the other business can each gain from the trade as eventually, the back links to each other's websites will equal better engagement and better-ranking SEO on Google.

Unique Content

Having content is only the start of it. Making sure your business's content is unique enough to catch the attention of Google should be your number one goal when it comes to the creation of your content. Google loves original and unique content. Make your content as unique and original as you can for better SEO results!

Use a Keyword Tool

There are plenty of free tools out there to help you find better suiting keywords to best fit your website other than going in blind. Use these keyword tools to locate keywords that have a higher opportunity as these will be the easiest in which to rank high on Google with.


In the end, trying to rank high within Google's pages is not an easy task to do. You can't just simply wave your wand and expect to be magically moved up the ladder. No! It takes a lot of time and effort to get your business to rank high. Amazon and Facebook didn't start that way and neither will you. Keep going and don't give up hope, you will get to the top of Google's search results within due time!

Institution Marketing - SEO Specialists


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