On the other hand, if you already use Google AdWords, below I have put together a short few tips on how to get the most out of the popular Google tool.

Bid for Relevant Keywords!

Seems simple enough, right? Well, you'd be surprised how many people bid on the wrong keywords. Keywords make up the foundations of a Google Ad campaign. They are like the cement within a brick wall, without it over time the wall/ad campaign will begin to fall.

This process can sometimes be slightly tricky to get right. Making sure all your keywords are relevant can be what brings your business sky-high or plummets you to the ground... Take advantage of Google AdWords keyword planner to help you get started.

When choosing keywords, it is important to remember that people tend to type into Google with how they would speak it. For example, if a user wanted to know how to draw a dragon, they would type into Google 'How do you draw a dragon?' Think about what people might type into Google to bring up your business.

Schedule Your Ads

Running your ads when your target audience will be most active is a simple way to vastly improve each one of your ad campaigns. Take a note of when your target audience will be most active online and focus your campaign around those specific hours.

Once you have created your campaign, click on the "Settings" tab and then "Ad Schedule:" to allow you to pick and choose the times you want your ads to be sent out.


How you structure your Google AdWords campaigns makes a huge difference in engagement. Use your account to its full potential by maximising your options. Create more than one campaign and make sure that each campaign has more than just one or two ad groups. The more varied amount of ads you create, the higher the chance that other users are going to come across your ad!


Google AdWords is a perfect tool for both businesses new and old. Google loves it when you play around in its sandbox and rewards you for doing so! By following the above tips, you can be sure to make the most out of each ad campaign you create.

Institution Marketing - SEO Specialists


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