Profile Picture and Background
This goes without saying, but make sure that you add a recognisable profile picture to your businesses Facebook page. Make sure your audience can find you easily! If your page isn't recognisable by its profile picture and background straight away, then other users (your potential customers) aren't going to spend time digging deeper into your business.
As for the background image, make sure it's not only something relatable to your business but that it is engaging. For example, if your business is a bakery, show some appealing cakes as your main background. Draw your audience in!
Tip: For the added wow factor, why not consider integrating your profile picture and background together like the example below.
Make sure that you embed links within all aspect of your page, from being within the description of your profile pic to being included within each post. Links give your audience an opportunity to learn more about your company and what you have to offer them.
Add a Call to Action Button
Facebook added the call to action button back in 2014 and has become a great way to increase traffic flow through to your website. Adding one to your business page is simple. Just click on the '+ Add a Button' option just below the background of your page. Then choose your call-to-action button from the given option, add the required URL to the button and click create. Simple.
The about section of your page may seem like a simple task (which it is), but many businesses tend to forget to fill it out. This section is usually the first to be viewed by most of your page's visitors. Consider also adding any milestones your company has had along the way, to show your audience your experience and expertise!
Post Videos and Imagery
Include some form of media like imagery and videos to your posts to gain more engagement from your target audience. Images and videos are not only just eye-catching but, it has been scientifically proven that the human brain remembers images more than short blocks of text.
To help your page reach customers further a field, why not consider promoting your business page? It's cheap compared to other marketing tools and will guarantee that your page will be placed in front of a larger audience.
Don’t be afraid to try something new to grab your potential customers attention such as; adding media to your posts, adding an eye-catching background and playing around with your content.