People always ask the same question, why is social media marketing so important? The answers are because it is one of the fastest and cheapest ways to push your brand and company in front of millions of people at little or no cost. Another great reason for its importance is that it’s a new form of marketing, back in the old days' billboards, bus advertisements and even radio advertisements were the way forward, but with social media, it is a lot cheaper, and again can drive a lot of a bigger audience.

If your company is still advertising and basing their marketing plan on old traditional media, i.e. billboards, magazines, newspapers and bus advertisements, you should really stop! With traditional media, it is very difficult, if not impossible to choose your demographic or target audience of who to promote your product, company or services towards. On social media, you can aim your posts, photos and your whole campaign on who you want to see it and what target audience you are aiming for.

When it comes to posting on social media, you are given a platform, usually based with millions of people, where you can upload free content for people see. If you want to push your post to a lot more people than your free content is reaching, boost features or paid promotions are a brilliant way to do so. For a small fee, you can go from having 10 people liking your post to having 10,000 people liking your post, increasing web traffic and sales in general.

Whilst setting your social media profiles up, you have a choice of many different social medias to use. Finding out what social medias work for you and which ones don’t work as well is very important for your company to lead a successful marketing campaign. For example, if you have both Facebook and Instagram, you are currently on 20,000 likes on your Facebook page but on Instagram you only have 350, this shows you are using Facebook better than you are using Instagram. To help this cause, you should try bringing over what you do on Facebook and add it onto Instagram in its own way, this should increase your traffic and if it doesn’t then don’t give in and keep trying!

A major advantage of using social media to market your company is that you can add a blog. Once you have a steady social media marketing campaign, linking each blog correctly is a brilliant way to engage your customers more deeply into what you do, but this needs to be linked correctly and is very important that you do it right. Connecting your blog to your social media will also increase your search engine optimisation as well as bringing new customers and informing everyone a little bit more about what your business does.

The power of social media for marketing and many other uses is great and it isn’t looking likely that it will be slowing down anytime soon. With millions, if not billions of people using social media daily, you would be throwing away a huge opportunity to promote your business at a low cost or no cost at all. Social media is an amazing and precise tool which you can take advantage of to make your business seen, so why not sign up today? If you enjoyed this blog, be sure to leave a comment on what you liked and if you will be using anything from this blog to help you, be sure to comment how we helped and what you used!

Institution Marketing - SEO Specialiast


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