The next way that you will be able to use Snapchat for your business is to feature your followers. An example of this is GrubHub who in 2013 featured their own weekly content, stories gathered from user-generated content, giveaways as well as promotions. The result of this was a 20% increase in followers (That’s really good for Snapchat if you are wondering). What you should be taking away from this is don’t let your Snapchat feed become too self-serving. Make your feed as much about your followers as it is your business, offer them value, and engage them in the content creation process.
I will now move on to the next way you can use Snapchat for your business, how? By sharing promo codes. Frozen yoghurt chain 16 Handles used Snapchat’s instant photo feature to amass followers as well as promote their products. They earnt new customers by promoting specific store locations and times, and when people took a photo on snapchat of themselves or their friends eating a yoghurt at one of their stores, they instantly received a coupon code for between 16% and 100% off. The catch: They only had 10 seconds to show the cashier. What you need to be taking from this is that you can get your followers involved with Snapchat-exclusive coupon codes or other exclusive promos. Make it fun and your brand’s reach is sure to grow massively.
Another way that you can use Snapchat for your business is to address relevant issues. A good example of this is the soap brand Dove, how? Over a period of 2 hours, 30 women chatted with phycologists and other ambassadors on Snapchat to share their ideas and thoughts on how to boost young women’s self-esteem. The results? Dove earnt 75 conversations with other people on Snapchat, as well as 130,000 views. The takeaway from this is that when it comes to Snapchat or any social media platform, in all honesty, don’t be afraid to be real. Authenticity is essential.
The final way to promote your business on Snapchat that I will talk about before we move on is to give exclusive previews. Business Insider reported that Acura used Snapchat to build excitement for its racecar-like NSX. The car manufacturer sent 100 followers an exclusive preview of their latest car. So what is the takeaway from this? Well, you can reward your top customers and fans, too. Share exclusive information with a limited audience. It works whether you’re an international auto manufacturer or a local store.
We will now move on to the part I assume you were all looking forward to the most, that being how you can use these tactics in your own Snapchat marketing. All businesses can benefit from the lessons learned from these Snapchat success stories. Whether you are a small company just starting on social media entirely, or a major company in your area, the following tips can help you engage and build loyalty among customers on Snapchat.
We start with what I class as the most important of all tips. Know your audience! As with any marketing campaign, success starts by knowing your audience. When you know who they are and what they want, you can connect with them easier. Connection is especially important on Snapchat, where you have just a few seconds to make an impression.
The next tip I can give is to create memorable content. When you have only got a few seconds to get your point across, you have to make it memorable. Don’t be afraid to stand out with positive, brand-building content. Tell the public who you are and what you stand for.
The final tip I can give is to be authentic. Brands that share authentic stories fare the best on Snapchat. Be yourself, and share your core brand values. Too much-scripted content ruins the spontaneity of Snapchat and makes your presence feel too salesy.
So, with all that said, new social media marketing platforms like Snapchat turn conventional marketing upside down. Instead of sharing amazing product photography, you’ve got to focus on the immediate and personal. Rather than direct consumer actions, users set the pace and direction. It can take a little getting used to, but with some practise, you too can use Snapchat to boost your brand.
So, what are your thoughts on Snapchat? Do you use Snapchat for your business? Let us know!
Also to view part 1 of this 2 part blog, CLICK HERE!