Facebook brings in over 1 billion active users per month, while Twitter brings in over 300 million active users per month. Twitter being the 3rd most popular social media site with the numbers still slowly rising!

So why not take advantage of the numbers and start thinking about advertising via the use of Twitter?

So what are the positive facts about potentially using Twitter to advertising your business?
The average user spends on average around 20 minutes a day on Twitter.
The average Twitter user follows around 5 different businesses/companies through their account.
And around 80% of users have at least once, mentioned a brand in their own tweets.

How can Twitter help you? One of the main reasons people turn to Twitter or any other social media site for advertising is simple... because it's free! You can create an account and post tweets for no cost whatsoever.

There may be a small cost for getting a few certain tweets sponsored, but in the end, if it gets your business more publicity, what's not to like? Targeting your businesses chosen audience group couldn’t be easier via Twitter. You can locate people with similar interests to what your business is about and regarding the products/service you sell. For example, if your business sells makeup, then following people who are interested in makeup and using makeup related hashtags, will boost your businesses visibility.

Twitter is a fast way to update your customers and followers. Through this quick communication system, you could inform your target market regarding any sales or changes to your business within a flash. It only takes one or two minutes to put a tweet together, rather than spending a while putting together an email for instance.

How do you use Twitter for your marketing needs? Let's talk about how you're going to get your 140 or less character piece of information to as many people within your target market as possible.

First things first, make sure the subject you are writing about is 100% relevant to your products/business. This is key to giving your audience information they may want to read about your business. You could think about including promotional offers and sales within your tweets to get your customers aware of potential opportunities.

Make sure your bio on your twitter page is fully optimised to around your business. Making sure you include links to your website and other social media sites will help boost your publicity!
Make sure you try to interact with your target audience on a regular basis! Answer any queries they might have and keep them informed of your businesses development.

Get your colleagues following and retweeting your companies tweets. This simple act could get will get your tweets noticed by more people and it's also cost effective as you are not paying for your tweets promotion.

To get your tweets reaching further, don’t be afraid to ask some of your followers if they don’t mind, to Retweet some of your posts.

Lastly, one of the big things to always include and keep on top of is tags. Including a few relevant tags in your posts is the way to gaining more publicity. Making sure you keep up to date with the latest trends which refer to your company, will make your business much easier to find when searched and appear higher up on search results.

Twitter may have fewer users than Facebook, but it makes better use of keywords and the use of tags. Twitter is all about connecting with people you have yet to meet, where Facebook is really only limited to your friend's list. Because of this you can reach a larger audience on Twitter and gain better more specified publicity.

Institution Marketing the SEO Specialists


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