In other words, you need to know how people are looking for the products, services and information that you have to offer, this will, therefore, make it easier for them to find your website and products/services that you sell – otherwise, they’ll land on one of the countless other web pages on Google. This will, in turn, leave you with a far lower percentage of sales than if you were at the very top of Google for relevant keywords and phrases. Therefore, implementing keyword SEO will help your site rank above your competitors.

This is why developing a keywords list is crucial to your success in SEO. Keywords and SEO are directly connected when it comes to running a successful search engine marketing campaign. This is because keywords are the foundation to all of your efforts in SEO, in videos on YouTube you have tags, which is Google’s way of implementing keywords into video so that the videos with these tags will appear at the top of the search when you are looking for a video on the subject. It is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and are effectively organised for action.

Settling on the right keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we will walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page, and putting them to work in your online content.

I will start off with finding the best keywords for your SEO, most beginning search marketers make the same mistakes when it comes to SEO keyword research:
• Only researching for keywords once
• Not bothering to update and expand their SEO keyword list
• Targeting keywords that are far too popular, this, therefore, makes it far too competitive

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be revaluated periodically, and high volume and competitive keywords can often be usefully replaced or augmented with longer, more specific phrases designed to bring in the correct visitors and not just anyone.

You have also got to remember to diversify, you’re not going to stand out if you use the exact same keywords as your competitors. Not only should you try new keyword search tools and keep track of all the results that come through, but you should also feel free to experiment based on your own research – who else uses the keywords you use? And how does it make you stand out? By providing great content that truly answers the question your audience is searching for, with the keywords and phrases.

The next step in the process of keyword SEO is to make the SEO keywords work for you. What do I mean by work for you? It’s simple really now that you have found the best SEO keywords for your SEO marketing campaign, you need to put them to work in order to gain the desired results from them.
So, how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas, everywhere from the titles and body text of your pages to your URLs and meta tags and descriptions and even image file names. On the other hand, successfully optimised websites tend to have thousand or even millions of keywords. You can’t very well craft a single, unique page for every one of your keywords; at the same time, you can’t try and cram every single keyword into one web page with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work that way.

So, you're probably now asking, how does it work? The answer is keyword grouping and organisation. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload, whilst still creating targeted, specific pages.

An example would be if you are creating a website for an online sportswear store then you will want to use relevant keywords in the URL, meta description etc. so an example of a keyword you could use is “sportswear for sale” or just “sportswear Doncaster” as this is a specific to location keyword which means that it is more targeted to your audience if you work in Doncaster.

So, that was my blog on what keywords are and also how you can use them in order to help your sales and increase your profits.

Institution Marketing the SEO Specialists


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