Google+ is often forgotten about when companies want to digitally market their business - working as an SEO Specialist Institution Marketing understand the importance of Google Plus. It isn't as well known as Facebook and Twitter are, but it can still help your business gain those all important clicks through to your website increasing the traffic flow.
How can Google+ help your business? Well, one of the main advantages would be that it helps increase your businesses SEO on Google's search engine. Even if you think Google+ isn't that well known or popular, it doesn't matter as Google loves it when you play in their sandbox. Google has the majority of the digital market being searched within its search engine, and getting your business to the top of its search listings is key to obtaining more business to your website.
SEO is all about getting your website found by your potential customers, and Google’s got the majority of the market share when it comes to search!
Using authorship and publisher markup can increase your reach on search engines. The content you post on your Google+ account and personal profiles can also be linked up with a website to help generate an even greater reach on search engines using publisher and authorship markup. As a result, your Google+ stats can show in the search engine results page when the content you've authored ranks!
Google+ authorship allows you to connect a Google Plus personal profile to an individual web page, blog post or article. This is a great way of reaching out to a wider audience and getting your business noticed. You can also integrate your Google+ account with YouTube and Gmail. This is another great way to giving your business added exposure!
YouTube has over 3 billion searches each month and has become the second largest search engine in the world. Having your Google Plus account linked up to your YouTube account can, therefore, help to increase the views and searches for your companies videos as well. It's not quite as easy as just having an account with Google Plus, you will need to publish to your page regularly in order for Google to reward you with the ability to post links and have them followed, this is particularly important as it stops spammers from high-jacking the search listings. If you need an SEO specialist in the Doncaster area then please get in touch!
As SEO Specialists Institution Marketing are able to help you optimise your website for Google Plus and post regularly to your social media channels.
A few tips to remember when adding content to your Google Plus account. Remember to use lots of relevant hashtags to help people find you easily (Google+ will also automatically include hashtags when appropriate, so think about keywords when writing your content and updates.), stay active and add influential people and pages to your circles, and encourage your customers to leave reviews to help you increase your rating.
If you are looking for an SEO Specialist Institution Marketing can help you with any size of project, we work on SEO projects for many companies large and small.